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Old 20-08-2008, 02:15 PM   #1
Swish
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Yikes - poor MYOB

http://www.zdnet.com.au/news/softwar...9291380,00.htm

MYOB buys SmartyHost for $7m

20 August 2008 11:56 AM

Accounting software company MYOB announced today that it had snapped up Australian Web hosting business SmartyHost for $7 million.

The purchase followed an investment in Western Australian-based Web hosting company Ilisys in February, signalling a strong move into Web hosting, according to MYOB.

The company wanted to provide a low-cost hosting package to small business. "Through the acquisition of SmartyHost, we can now deliver a basic website and domain name package to Australian businesses starting from under $100 per year," MYOB CEO Tim Reed said in a statement.

Small companies will follow the large corporations' trend of using their websites to conduct business, according to Reed.

"There's no doubt in our minds that in 10 years time, many of the things that large corporations are now just starting to do through their websites, will be done by small businesses. This will involve posting of invoices, receiving payment from invoices, submission of orders, checking of stock levels etc," he said.

Since much of the information customers want to access through a small business website could be found on MYOB systems, moving into hosting was a natural move, Reed said.

According to MYOB, SmartyHost clocks up $3 million in annual revenue and over $1 million in earnings (EBIT).

However, its other Web hosting acquisition, Ilisys, did not have a positive effect on the company's half year results released today, contributing a $0.3 million loss since the purchase.

In general, the half year saw MYOB's revenue for continuing operations grow six per cent year-on-year to $91 million.

Net profit after tax from continuing operations grew 27 per cent to $9.8 million. However, following a loss on discontinued operations of $28.3 million from the company's sale of its European operations for $79 million, the company reported a net loss after tax of $18.5 million.

Despite the loss on the sale CEO Tim Reed said it was a "great outcome for the group", because he believed the company had received an excellent price for the operations and it allowed management to focus on Australia, New Zealand and Asia.

The New Zealand business had seen difficult market conditions, Reed continued, but he added that the company had identified opportunities for margin improvement and he expected to see the benefits throughout the year.

"Our business is in great shape and I am looking forward to a good second half's trading for our existing businesses," Reed concluded.
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Old 20-08-2008, 02:18 PM   #2
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Re: Yikes - poor MYOB

Mmmm yeh, I saw that article earlier too.

Why on earth would they purchase Smartyhost when it's got such a bad rep? Surely people with half a could would stay away....unless they're not targetting that half.
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Old 20-08-2008, 02:41 PM   #3
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Re: Yikes - poor MYOB

Hmmm an amazing move from MYOB I suspect to see they buy more business up…

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Old 20-08-2008, 08:45 PM   #4
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Re: Yikes - poor MYOB

Quote:
Originally Posted by Micron21 View Post
Hmmm an amazing move from MYOB I suspect to see they buy more business up…
Ouch, maybe data centres next.
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Old 20-08-2008, 09:49 PM   #5
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Re: Yikes - poor MYOB

Paying 7 mill for a web host earning 1 mill in profit is a bit rich isn't it?
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Old 20-08-2008, 10:13 PM   #6
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Re: Yikes - poor MYOB

Quote:
Originally Posted by Martin View Post
Paying 7 mill for a web host earning 1 mill in profit is a bit rich isn't it?
Quote:
Originally Posted by Swish View Post
According to MYOB, SmartyHost clocks up $3 million in annual revenue and over $1 million in earnings (EBIT).
Don't know, I thought the rule of thumb was purchase price ~ 10 years nett earnings. Maybe nett was ~$700K. Still sounds too much to me though.

Although if it is about ~$700K that would match one of the profit rules, 10% of capital and it ****es on the the other earnings rule, Nett > 10% of gross revenue. Which would only be ~$300K. Hmm, maybe SmartyHost was healthier than I thought.

Damn, wish I'd had another $7 million. My first lot is a bit tied up.
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Old 21-08-2008, 10:33 AM   #7
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Re: Yikes - poor MYOB

I have to be very careful with what I say here, but I can tell you that they have paid the big dollars for two reasons:

1. SmartyHost have a large amount of small business customers who they can market MYOB to.

2. SmartyHost are auDA accredited.

The bad reputation SmartyHost has will mean nothing to them in a few months time.
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Old 21-08-2008, 11:10 AM   #8
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Re: Yikes - poor MYOB

Another good acquisition by MYOB. There is no doubt they have access to a huge Australian market (even bigger than previously).

$7m, is that all.
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Old 26-08-2008, 01:30 PM   #9
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Re: Yikes - poor MYOB

How big was Smarty Host?
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Old 26-08-2008, 01:59 PM   #10
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Re: Yikes - poor MYOB

Fairly large
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Old 26-08-2008, 02:36 PM   #11
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Re: Yikes - poor MYOB

Quote:
Originally Posted by Fiblex View Post
How big was Smarty Host?
1/10th the size of Webcentral...
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Old 26-08-2008, 03:01 PM   #12
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Re: Yikes - poor MYOB

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Originally Posted by Spirit Connect View Post
1/10th the size of Webcentral...
Which means it was 100 times the size of most?
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Old 26-08-2008, 07:10 PM   #13
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Re: Yikes - poor MYOB

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Which means it was 100 times the size of most?
Smartyhost was picked up for $7m.

Webcentral was picked by my Melbourne IT for $70 odd million hence...
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Old 28-08-2008, 07:18 AM   #14
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Re: Yikes - poor MYOB

Well considering that WebCentral runs BigPond Premium Hosting, Optus Web Hosting and a few other major ISP's - you would want to hope that SmartyHost were only 1/10th of the size.

Last edited by ittelligent; 28-08-2008 at 08:24 AM.
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Old 02-11-2008, 12:59 AM   #15
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Re: Yikes - poor MYOB

I just saw an ad on TV advertising SmartyHost!

approx 1.03am Sunday 2/11 on channel 7
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